New technologies can unleash new platform opportunities and new forms of value creation, value sharing, and value capture. This chart highlights the stark difference between the PC era (when Zipcar was the only real player) and today, where more than $4 billion in VC funding has flowed into transportation platform startups. This illustrates the power of mobile smart phone technology coupled with Google mapping technology.
It is interesting to consider what the next wave of technology will enable.
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