The Center for Global Enterprise (CGE) today announced the release of their new book Growing Global: Lessons for the New Enterprise. Growing Global is written by ten accomplished leaders affiliated with the CGE. They include Sam Palmisano (co-founder and Chairman of the CGE and former Chairman and CEO of IBM), Jerry Yang (co-founder of Yahoo!), Peter Evans (a VP of the CGE), Shelly Lazarus (former Chairman and CEO of Ogilvy & Mather), Jean-Pascal Tricoire (Chariman and CEO of Schneider Electric), Dave Kappos (former Director of the U.S. Patent and Trademark Office), Michael Spence (a Nobel Laureate in economics), Kevin Warsh (former member of the Board of Governors of the Federal Reserve System) Chris Caine (President of CGE) and Doug Haynes (former McKinsey Director).
Growing Global examines the forces shaping the global economy – speed, scale, disruptive technologies, leadership, culture, branding – and how leaders can apply real-world lessons to their organizations in light of new technologies and changing business models. Each author draws on their area of expertise by reflecting on the emergence of the global economy over the past decade and forecasting what lies ahead.
“The writers of this book have real experiences and insights to share and have spent their careers on the front-line of global business,” said Sam Palmisano, co-founder and Chairman of the CGE. “This is what makes Growing Global unique.”
“The CGE’s mission is to establish best management practices for current and future business leaders around the globe. Our goal is to carry out our mission through peer-to-peer learning. Growing Global is another step toward that mission,” said Chris Caine, co-founder and President of the CGE.
The authors and management topics covered in Growing Global will help guide business leaders from all backgrounds, positions, industries, and those simply curious about management, into the next phase of the new enterprise.
Growing Global Chapter Overviews
- Beyond Translation: Shelly Lazarus, former worldwide CEO of Ogilvy & Mather, says that it is possible to build a global brand if your company projects a universal truth. She examines how to build a global brand that transcends borders, yet resonates locally.
- Company Culture: The Foundation for Lasting Performance: Douglas Haynes, President of Point72 Asset Management and former Director at McKinsey & Company, says that platform businesses – primed to harness the Internet for immediate global distribution – are “raising the bar” when it comes to company culture. He argues that shaping a positive company culture should be management’s number one priority.
- A Market Force Like No Other: Chris Caine, president of CGE, and IBM’s former vice president for governmental programs, points out that companies often overlook the largest entity in the global marketplace: government. He explains how companies can optimize their relationships with governments and the crucial importance of building government trust.
- Spurring Creative Genius for Society’s Benefit: David Kappos, a partner at Cravath, Swaine and Moore and former Director of the U.S. Patent and Trademark Office, discusses the megatrends impacting the creative economy of the future and how a new “innovation era” may help solve many of the world’s most pressing challenges.
- Advantage: Supply Chain: Jean-Pascal Tricoire, Chairman and CEO of Schneider Electric, describes how Schneider transformed their supply chain management from a cost-cutting function to a source of global competitive advantage.
- A 20-Year Arc of Rapid Change and Innovative Disruption: Jerry Yang, co-founder of Yahoo!, says that disruptive innovation involves good ideas and new technologies, but also a business model that attracts customers and a management model that keeps the company focused and able to pivot.
- Forces of Change: Networks, Data and Platforms: Peter Evans, a VP of the CGE and former director of General Electric’s Corporate Global Strategy and Analytics team, discusses how extensive ecosystems, greater volumes of data, and the rise of highly successful platform business models are transforming the corporate landscape. He calls for a rethink of traditional management approaches and practices and a focus on how to achieve long-term competitiveness.
- Where did the Growth Go?: Kevin Warsh, former member of the Board of Governors of the Federal Reserve System, and Michael Spence, recipient of the 2001 Nobel Memorial Prize in Economic Sciences, focus on the two largest economies in the world – China and the U.S. They write about the shortfall in U.S. capital investment and the challenges facing China as it transitions to middle-income status. They emphasize the need for business leaders to develop a comprehensive understanding of economic trends – local, national, regional, and global – and engage with policymakers to press for overdue reforms.
- Managing the Opportunities and Challenges of Innovation: Sam Palmisano, founder of the Center for Global Enterprise and former CEO and Chairman of IBM, explores a number of issues that are arising amid the technology-driven changes to the labor market, with a particular focus on key management priorities that can help companies navigate through this era of fast-paced, technology-induced change.